Market Research

MARKET RESEARCH BY FiFT

FiFT acts as a profit center which concentrates on all actions of market research. FiFT not only executes shop and hotline tests for the WMP magazines, it also does customer surveys for external clients.

To ensure objectivity there is no chance to wield influence on the testing layout. The results are kept in strict confidence unless the client agrees to publication.

 

CUSTOMER SURVEYS

market research, customer survey, test seal

test seal

Customer surveys shall identify customer satisfaction concerning service, consulting, pricing, quality and product line.

FiFT in competition to other reseach institutes:

FiFT – number of samples


other research institutes – number of samples


customer survey smartphones


1.464


                       310


customer survey cellphone provider


1.233


                       631


customer survey internet provider


1.473


                       465


 

MYSTERY TESTS

Our qualified testing personnel pose as customers and examine undercover the service of telecommunication companies. Mystery tests shall identify the on-site service, the service in online shops, on the phone, via email, on webpages and in social media.

 

market research, customer survey smartphones

click to enlarge

market research, customer survey smartphones

click to enlarge